Rob Fyfe


Rob started his working career in the New Zealand Air Force where he studied and trained as an engineering officer. Since leaving the airforce at age 26 Rob has had a diverse international career spanning, retail banking, telecommunications, pay television, aviation, wine, science research, jewellery, outdoor apparel and construction.

Rob is best known in New Zealand for leading two iconic New Zealand brands as CEO of Air New Zealand between 2005 and 2012 and as Chairman and CEO of Icebreaker between 2013 and 2018 and recognised internationally for his roles as Chairman of the Star Alliance Chief Executive Board between 2010 and 2012 and as a member of the Board of Governors of the International Air Transport Association.

Rob was recognized as CEO/Executive of the Year at the Deloitte 200 awards in 2009.

In addition to his role as Director of Fitout Solutions, Rob sits on the Boards of Air Canada, Michael Hill International and Pure Cann NZ, and is a strategic advisor to Craggy Range Winery and to the Minister responsible for the Pike River Mine Re-entry.

Rob’s insights into retailing through his roles as Group/General Manager marketing and distribution at BNZ and NAB combined with his experience at Icebreaker, Michael Hill and Craggy Range have provided him with a broad perspective into the retail and hospitality market and the services and technical skill required for building successful projects and engaged consumer experiences.

Rob’s role within the company as Director is to ensure the highest standards of governance, business ethics and business decision making and business practices are in place to realise our vision to enable the senior management team to focus on delivering exceptional customer outcomes.

Rob’s extensive business experience brings fresh thinking and direction to the fitout construction market.


Our Projects

Wise Group Office | Hamilton
Coin Singing Booth | Auckland
Morrow Street Clinic | Newmarket

Our reach is nationwide with a large established contractor base across the country, meaning we can deliver the same high-level service throughout New Zealand. We work closely with a large range of architects and designers that strive to create unique detailed spaces. Fitout Solutions can connect new clients with designers or provide clients with the option of end to end design and build.